Diesel Shows Off Its Stretchy Jeans With a Contortionist Who Obeys Your Commands
Play With the Size of Your Web Browser Window to Force the Model Into Crazy Poses
Jul 08, 2016
Diesel Jogg Jeans are super comfy and stretchy. So Fred & Farid Shanghai hired a contortionist to model how flexible they are for an online campaign. There's a twist: The campaign uses a responsive website, and if you stretch or shrink the size of your browser window, the model contorts himself to fit it. So you can force him to do the splits, handstands and painful-looking poses with his feet tucked behind his ears.
Fred & Farid Shanghai did a similar cool visual trick for Diesel targeted at users of WeChat, the Chinese all-purpose mobile app. People could slide their fingers on the screen to make a denim-clad model do cool-looking dance moves.