Johannes Leonardo : Project Re:Brief - Coke Mobile Ad Demo - Cannes 2012 Mobile Grand Prix

Buying the world a Coke, in the mobile age.

Published On
Jun 19, 2012

Editor's Pick

This mobile ad from Google, which re-imagines a classic Coke spot, has scooped the Mobile Grand Prix at Cannes. A digital reinterpretation of Coke's iconic 'Hilltop' spot, featuring the song "I want to buy the world a Coke", the mobile ad enables viewers to actually buy a Coke for someone in a city of their choice. As they watch the mobile ad, which ran on Google's Admob network, users can pick a city to send the Coke to, attach a text message and press a button that dispenses a drink at a specially designed vending machines in that city. The viewer can even watch as their Coke is delivered. The ad was created as part of Project Re:Brief in which Grow Interactive and agency Johannes Leonardo reimagined classic ads with a digital twist for the modern day. While Google commissioned it, Coca-cola also signed off on the ad. For more on the effort and Cannes judging, check out all our Cannes 2012 coverage.


Jun 19, 2012
Johannes Leonardo
Fake Love
Lead Digital Agency:
Grow Interactive
Independent Contributor:
Harvey Gabor
Production Company:
Editorial House:
Cosmo Street

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