The 'Muppet Show' theme backs John Lewis' jaunty spot about the fun you can have while stuck at home

Traktor directed ad from Adam&Eve/DDB showing home furnishings having a ball

Published On
Sep 25, 2020

Editor's Pick

John Lewis is pushing its home furnishing offering in a new campaign that focuses heavily on the fun you can have at home.

It includes a TV spot, created by Adam&Eve/DDB and directed by Traktor via Stink, in which a family stuck at home are entertained by their kids having fun with the furniture and putting on a show. To the well-known "Muppet Show" theme tune, we see lamps, sofas, tables and armchairs moving, apparently by themselves, as the mom takes part in online meetings, Dad returns from his daily exercise and a teenager does homework. Finally, the kids reveal a makeshift theater, where they are putting on a show.

According to John Lewis,the spot is "inspired by humorous situations we are experiencing in our homes as a result of spending so much time in them." It's part of a wider campaign showcasing the retailer's home products, which includes digital and social work as well as a new magazine for customers titled "At Home."

“Our customers have told us that their homes have never mattered more to them," said Claire Pointon, partner and customer director for John Lewis. "In addition to sleeping and eating they’ve had to use them to fulfill new functions such as offices, gyms, entertaining children and much more, and so they have proved to be the most important place in their lives."

The ad is one of a number we've seen recently highlighting making the most of your inside space, including paint brand Benjamin Moore paying tribute to the importance of walls, B&Q focusing on memories made inside a home and Barilla examining the role tables have been playing in our lives recently. 

Credits

Date
Sep 25, 2020
Client :
John Lewis
Agency :
Adam & Eve/DDB
Chief Creative Officer :
Richard Brim
Creative Director :
Matt Gay
Creative Director :
Feargal Ballance
Social Creative :
Camille Standen
Agency EP :
Sally Pritchett
Agency Producer :
Rosie Grayson
Production Assistant :
Nia Maclean
Planner :
Martin Beverley
Planner :
Hugh De Winton
Planner :
Tom Roach
Managing Partner :
Paul Billingsley
Business Director :
Jo Lorimer
Account Director :
Campbelle Saville-Smith
Designer/Typographer :
Sam Stabler
Media Agency :
Manning Gottlieb
Media Planner :
Lauren Ashford
Production Company :
Stink
Executive Producer :
Andrew Levene
Producer :
Lucy Gossage
Director :
Traktor
Cinematographer :
Lasse Frank
Editing Company :
Final Cut
Editor :
Rick Russell
Post Production :
Untold Studios
Post Producer :
Ellie Jospeh
Post Producer :
Lauren Oldfield
Post Producer :
Ian Berry
VFX Supervisor :
Ben Cronin
2D Artist :
Bruno Fukumothi
Color :
Company3
Colorist :
Sofie Borup
Audio Post Production :
Factory
Audio Post Production :
Antony Moore
Audio Post Production :
Josh Campbell
Senior Audio Producer :
Deborah Whitfield
Song :
The Muppet Show Theme
Music Supervision Company :
Leland Music
Music Supervisor :
Codie Childs
Music Arranger :
Guy Farley

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