Johnnie Walker Delivers A Message From Your Future

You Won't Always Be Downtrodden, Says Youthful BBH Spot Set To Techno Soundtrack

Published On
Sep 25, 2013

Editor's Pick

Johnnie Walker and BBH have refreshed their "Keep Walking" campaign with a new spot urging people to "keep walking" to their future success despite the trials of today. With a brief to rief revitalize "Keep Walking" for a new generation of drinkers, the spot, directed by Fredrik Bond through Sonny, takes the form of a message from the future from an older man to his younger self. Set to the aggressive techno beats of "Pursuit" by Gesaffelstein, the spot flashes between various downtrodden or put-upon workers, cut with shots of Bangkok and Sao Paolo, while a voiceover urges the younger self to keep going and fulfil his potential. The ad has a distinctly more youthful feel compared to some of the brand's notable past work, known for its classic storytelling and fantastical scenarios.

Print executions (see below) take the same theme --for example, Formula One racer Jenson Button is shown with the caption "Failed driving test? Keep Walking," Las Vegas is pictured with the caption "Desert" and Chelsea manager Jose Mourinho has "P.E. Teacher" printed across has face.

The campaign also includes a Tumblr site, #NextStep, curating inspiration from around the world

The work, which spans TV, Outdoor, Press and Digital, will launch first across Latin America and the Caribbean, before rolling out to other markets including Eastern Europe and Asia Pacific.

Go here to see the video.

Credits

Date
Sep 25, 2013
Agency:
BBH
Brand:
Johnnie Walker
Brand:
Johnnie Walker
Client:
Johnnie Walker
Executive Creative Director:
Nick Gill
Deputy Executive Creative Director:
David Kolbusz
Copywriter:
Nick Gill
Art Director:
David Kolbusz
Head of Film:
Davud Karbassioun
Producer:
Rachel Hough
Production Company:
Sonny
Director:
Fredrik Bond
Executive Producer:
Helen Kenny
Director, Photography:
Roman Vasyanov
Post Production:
The Mill
Editor/Editing House:
Patric Ryan, Marshall Street Editors
Sound Director:
Will Coen, String and Tins
Sound Engineer:
Antony Moore, Factory
Head of Art:
Mark Reddy
Creative Team:
Tom Drew & Uche Ezugwu
Producer:
Marion Thibaudot
Designer:
Rob Wilson
Creative Director:
Jeremy Ettinghausen
Integrated Producer:
Dominic Tunon
Head of UX:
Adam Powers
Lead Interactive Designer:
Kenzo Kramarz
Team Manager:
Simon Woods
Social Engagement Director:
Helen Lawrence
Digital Analyst:
Saskia Jones
Global Brand Director:
Gavin Pike
Global Content Creation Director:
Anita Robinson
Global Marketing Manager:
Alain Dibo
Global Digital Brand Manager:
Lieke Voermans
Strategist:
Matt Hoban
Director, Strategy:
Simon Robinson

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Project Type
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