Sony Brings Art And Engineering Together For Golden Globes Spot
TV Spot Kicks Off Integrated Brand Campaign "Be Moved"
Published On
Jan 13, 2014
Editor's Pick
Sony showcases how art meets engineering in its products and kicks off a new brand campaign with in this sweeping 1:30 spot by Wieden & Kennedy Portland that broke during Sunday's Golden Globes. Directed by Imperial Woodpecker's Stacy Wall, it features director Spike Lee (filming with Sony's 4K CineAlta camera), as well as actress Quvenzhane Wallis (starring in Sony Pictures' "Annie"), actor Grizz Chapman ("30 Rock") and Columbia Music artist DJ Cassidy. Sony is also running several difffernt product-focused spots online and launching an online campaign hub dubbed "Be Moved" allowing users to interact with rich Sony product stories.
Credits
- Date
- Jan 13, 2014
- Agency :
- Wieden & Kennedy-Portland
- Brand :
- Sony
- Client :
- Sony
- Creative Director :
- Mike Giepert
- Creative Director :
- Chris Mitton
- Art Director :
- Mike Giepert
- Art Director :
- Matt Moore
- Producer :
- Jennie Lindstrom
- Executive Creative Director :
- Joe Staples
- Executive Creative Director :
- Susan Hoffman
- Head of Production :
- Ben Grylewicz
- Production Company :
- Imperial Woodpecker
- Director :
- Stacy Wall
- Executive Producer :
- Doug Halbert
- Line Producer :
- Timory King
- Director, Photography :
- Mihai Malaimare Jr.
- Editorial Company :
- Joint Editorial
- Editorial Company :
- Work Editorial Inc
- Visual Effects :
- The Mill
- Senior Executive Producer :
- Sue Troyan
- Producer :
- Dan Roberts
- Production Coordinator :
- Jesse Looney
- Production Coordinator :
- David Lawrence
- Creative Director :
- Phil Crowe
- Matte Painting :
- Thom Price
- 2D Lead Artist :
- John Shirley
- 3D Lead Artist :
- David Lawson
- Color/Telecine :
- The Mill
- Colorist :
- Adam Scott
- Sound Design Company :
- Human Worldwide
- Mix :
- Lime
- Mixer :
- Rohan Young
- Assistant Mixer :
- Jeff Malen
- Producer :
- Jessica Locke
Need a credit fix? Contact the Creativity Editors
Industry
Project Type
