Sony Brings Art And Engineering Together For Golden Globes Spot
TV Spot Kicks Off Integrated Brand Campaign "Be Moved"
Jan 13, 2014
Sony showcases how art meets engineering in its products and kicks off a new brand campaign with in this sweeping 1:30 spot by Wieden & Kennedy Portland that broke during Sunday's Golden Globes. Directed by Imperial Woodpecker's Stacy Wall, it features director Spike Lee (filming with Sony's 4K CineAlta camera), as well as actress Quvenzhane Wallis (starring in Sony Pictures' "Annie"), actor Grizz Chapman ("30 Rock") and Columbia Music artist DJ Cassidy. Sony is also running several difffernt product-focused spots online and launching an online campaign hub dubbed "Be Moved" allowing users to interact with rich Sony product stories.