Jordan Brand : Riquickulous--Sidelines

Jordan Brand and Wieden & Kennedy Launch CP3 VII

Published On
Oct 15, 2013

Editor's Pick

A pull back, hop step, under the left leg -- and some more gibberish we couldn't catch. That's how Chris Paul describes his lightning quick moves during a game, in one of three new spots out of Wieden & Kennedy for Jordan Brand. Created to launch the player's seventh signature show, the CP3.VII, the spots play on the idea of "riquickulous," that Paul's moves are so ridiculous, they need an elocution lesson just to remember them off the field. The other spots in the campaign feature sideline reporter Craig Sager, with music from Bo Diddley. See them all on the right.