Beautiful Mural Shows What Clueless Americans Think Cinco De Mayo Represents

Jose Cuervo's Crowdsourced Campaign Builds on People's Ignorance of Actual Meaning

Published On
May 05, 2015

Editor's Pick

For this Cinco de Mayo, Jose Cuervo and McCann New York asked fans to explain what the festival is all about -- and then got creative with their interpretations. As this video explains, many people don't know what Cinco de Mayo actually signifies. Back in April, they tapped Puerto Rican actor Luis Guzman to give his own far fetched version of the Cinco de Mayo story and invite fans to submit their own.

The video directed them to a microsite where they could click to tweet about their own stories with the hashtag #writeyourcinco. Some of the hilarious and fanciful interpretations can now be seen on the site and for Cinco de Mayo itself, the crowdsourced stories have inspired a mural, painted on a street in East L.A. by Tijuana street artist Charles Glaubitz.

Credits

Date
May 05, 2015
Brand:
Jose Cuervo
Client:
Jose Cuervo
Agency:
McCann-New York
Digital Production:
Stink Studios
North American Chief Creative Officer:
Eric Silver
Chief Creative Officer:
Sean Bryan
Chief Creative Officer:
Tom Murphy
Executive Creative Director:
Mat Bisher
Creative Director:
Jason Ashlock
Creative Director:
Sean Labounty
Creative Director:
Scott Cooney
Creative Director:
Carlos Wigle
Art Director:
Zoe Kessler
Junior Copywriter:
Molly Wilkof
Junior Art Director:
Alex Cherkasov
Chief Production Officer:
Nathy Aviram
Executive Integrated Producer:
Catherine Patterson
Senior Integrated Producer:
Jill Ann Toloza
Integrated Producer:
Chandler Simms
Associate Producer:
Myles Potters
Executive Producer:
Alex Sturtevant
Senior Producer:
Lauren Keller
Lead Technologist:
PJ Ahlberg
Art Director:
Olivier Gillaizeau
UX Lead:
Stefan Dufgran
Senior Developer:
Marco Rosella
Production Company:
Good Story
Director:
Jack Turits
Partner/Executive Producer:
Paula Cohen
Partner/Executive Producer:
Susan Horn Toffler
Post Production:
Craft
Editor:
Michael Distelkamp
Post Producer:
Ivannah Flores
Associate Producer:
Kweku Taylor-Hayford

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