Greenpeace takes viewers into the heart of the arctic in this beautiful virtual reality film, designed to recruit new members to its cause.
Produced by MediaMonks, the film was shot in Svalbard, a Norwegian archipelago in the Arctic Ocean, and takes the viewer on a journey to the far north. Viewers can look out from the deck of the Greenpeace ship, the Arctic Sunrise, see what it's like to walk on the sea ice or explore a glacier, and get close up to a seal and a polar bear mother with her cub.
To produce the film, MediaMonks' VR team created camera and audio 360 rigs that would deliver a seamless version of reality. Camera rigs were 3D printed in the bespoke VR Lab and the team of VR creatives then travelled together with a production unit from Greenpeace to capture the footage.
The film will be available on Facebook and YouTube in 360 degree format and VR headsets will be placed at various festivals throughout the world, starting with the Peace and Love Festival in BorlÃ¤nge, Sweden, on July 7.