Watch Matthew McConaughey Play Piano (Not Bongos), Consume Bourbon (Not Weed) in Wild Turkey Ad He Directed
Bourbon Brand's Celebrity Creative Director Helms His First Spot
Editor's Pick
Matthew McConaughey: Oscar-winning actor. Bongo player. Fashion designer. Luxury vehicle pitchman. Creative director. He's a man who wears many hats (but few shirts).
And now a couple more additions: piano player and commercial director. Oh, and possibly the "most popular" guy at the party (but we already knew that, right?), if you read between the lines of this 30-second spot he directed for Wild Turkey.
"We're not in a rush to be most popular. Not in a rush not to be," he says via voiceover at the start of the ad, as we watch a woman pour a shot of Wild Turkey. We never see her face, but we do see her quickly navigate through a very lively nightclub -- brass band blaring, ladies and gentlemen dancing -- before heading out back, outside, where dawn is breaking and McConaughey is playing piano, inexplicably under a chandelier, next to a bonfire. "Ahhhhhhhh. Thank you!," he says as the faceless mystery woman hands him the bourbon.
The ad's tagline is "Wild Turkey -- It'll find you," which is a relief, because who would have guessed that Matthew McConaughey could be found playing piano outdoor under a chandelier next to a bonfire? Wild Turkey, that's who.
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Bonus: Watch Ad Age Editor Ken Wheaton's video review of this ad here.
Credits
- Date
- Sep 08, 2016
- Brand :
- Wild Turkey
- Client :
- Wild Turkey
- Agency :
- JWT-New York
- Chief Creative Officer :
- Brent Choi
- Executive Creative Director :
- Eric Weisberg
- Creative Director :
- Christopher Franzese
- Art Director :
- Itai Inselberg
- Copywriter :
- Sean Ellman
- Planning Director :
- Barry Walker
- Head of Content :
- Anthony Nelson
- Director, Production :
- Jamie Whitfield
- Business Affairs Manager :
- Emily Nargi
- Project Manager :
- Elizabeth Malleus
- Art Buyer :
- Susanna Shields
- Global Account Director :
- Meredith Steinman
- Account Director :
- David Rimmer
- Client Team :
- Melanie Batchelor
- Client Team :
- Jason Daniel
- Client Team :
- Thomas Simart
- Client Team :
- Dave Karraher
- Client Team :
- Jared Ricardo
- Director :
- Matthew McConaughey
- Production Company :
- RSA Films
- Post Production :
- The Whitehouse Post
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