A box of plastic figurine footballers come to life and try to make their way to Brazil in BBC Sport's on-screen trailer campaign for the 2014 World Cup. The spot, the first of five "episodes" in the campaign leading up to the tournament in June, was created by consultancy Red Bee Media, working with Aardman Animation to combine live action and CGI animation. As they travel to the tournament, the figurines (voiced by celebrities including the comedian Lenny Henry) will encounter various BBC Sport presenters and pundits along the way.