GE : Journey
The robots are coming! The robots are coming!
Editor's Pick
BBDO New York taps artificially intelligent talent in its latest spot for GE, part of the brand's "GE Works" effort now focusing on "brilliant machines." Famous robots, androids and even smart wheels come out to attend what appears to be a major Robo-con. Among them, you'll see Robby the Robot from Forbidden Planet, K.I.T.T. the talking car from Knight Rider, Data, from Star Trek: The Next Generation, B-9 from Lost in Space and even one who looks a lot like Honda's Asimo. We're not sure what happened to R2D2, C3P0 or perhaps the hottest bot in recent history, Prometheus' David--perhaps they were all too busy stuffing their robot faces on Thanksgiving, when the spot debuted. Bob Industries' Dayton and Faris directed.
Credits
- Date
- Nov 27, 2012
- Brand :
- GE
- Client :
- GE
- Director :
- Dayton/Faris
- Production Company :
- Bob Industries
- Agency :
- BBDO-New York
- Chief Creative Officer :
- David Lubars
- Senior Creative Director/Art Director :
- Eric Cosper
- Senior Creative Director/Copywriter :
- Michael Aimette
- Creative Director, Art Director :
- Kevin Jordan
- Creative Director/ Copywriter :
- Tim Roan
- Associate Creative Director, Copywriter :
- Judd Counsell
- Director, Integrated Production :
- David Rolfe
- Group Executive Producer :
- Anthony Nelson
- Producer :
- George Sholley
- Director, Music and Radio Production :
- Rani Vaz
- Music Producer :
- John Melillo
- Director, Photography :
- Linus Sandgren
- Music House :
- Human
- Edit House :
- Final Cut
- Editor :
- JD Smyth
- Visual Effects House :
- Method Studios
Need a credit fix? Contact the Creativity Editors
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