Washington Lottery : Joust

Segways at dawn

Published On
Apr 04, 2011

Editor's Pick

Two knights solemnly strap on their armour in preparation for a joust in this spot for Washington's Lottery. As the contest begins, it's revealed they're in a muddy field on Segways with a group of friends watching.

The campaign, straplined Play Together, Win Together, aims to position the Lottery as a social experience and encourages friends to play it together to make their dreams come true.


Apr 05, 2011
Brand :
Washington Lottery
Client :
Washington Lottery
Agency :
Cole & Weber
Executive Creative Director :
John Maxham
Associate Creative Director, Art Director :
Scott Fero
Associate Creative Director, Copywriter :
Jeff Siegel
Executive Producer :
Pete Anderson
Producer :
Matt Ralston
Producer :
Aylin Koker
Project Manager :
Lindsey Lower
Production Company :
oh hello
Photographer :
Jose Mandojana
Editorial Company :
Editor :
Kelly Vander Linda

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Project Type