As a prelude (no pun intended) to the February 4th official launch of the web portion of Honda U.K.'s new integrated brand campaign, W + K, London's teaser site, developed with digital firm Collective London, turns the campaign mantra of 'when problems can be a joy' into an online jigsaw puzzle.

With a community-oriented focus, the teaser destination lets viewers drag n' drop their own specific piece of the puzzle into the proper spot, then sign up to the site and get a front-row seat to the Feb 4th launch. The launch will feature a horde of Honda wares to be revealed via puzzles, explaining the technologies and tools behind Hondas engineering prowess.

In the meantime, while the 20,000-piece puzzle fills up, visitors can click through and listen to the soothing baritone of Garrison Keillor as he narrates the advantages and features of the Honda Hybrid model.