League Against Cancer : Joystick

Touch yourself for good reason.

Published On
Apr 03, 2012
Joystick

Editor's Pick

Getting young men to touch themselves to check for testicular cancer can be a tough thing to communicate. But Y&R Peru does a fine job with these hilarious print ads for the League Against Cancer.

"Give your fingers a better use," says the copy on the top of the models' underwear, with images of a joystick, a Rubik's Cube and a smartphone right at the crotch.

Credits

Date
Apr 04, 2012
Brand :
League Against Cancer
Client :
League Against Cancer
Agency :
Young & Rubicam-Peru
Executive Creative Director/Production :
Flavio Pantigoso
Head of Art :
Christian Snchez
Copywriter :
Jorge Soto
Art Director :
Charlie Valderrama
Agency Producer :
Fiorella Barrantes
Photographer :
Alex Freundt
Retoucher :
Frank Delgado

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Project Type
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