Cadbury : Joyville Fountain

The joy of chocolate.

Published On
Feb 05, 2012

Editor's Pick

Cadbury has been wowing shoppers with a wacky, musical chocolate fountain at London's Westfield Shopping Centre, to kick off a six million pound integrated campaign through Fallon, centered around the idea of 'Joyville'.

The idea of Joyville, a mythical, chocolate-filled land that 'lives in the imagination of chocolate lovers' (and is all kitted out in Cadbury's trademark dark purple), will feature in Cadbury's Dairy Milk TV work (including a spot for its new Bubbly brand that broke this weekend), plus outdoor, PR, experiential, in-store and digital communications. It will form the basis of a long-term communications platform. The fountain, which launched on January 28 and will be touring the UK, was designed by Made in Fallon and delivered by experiential agency Amplify.


Feb 06, 2012
Brand :
Client :
Agency :
Experiential Agency :
Creative Director :
Sam Oliver
Creative Director :
Shishir Patel
Creative :
Chris Bovill
Creative :
John Allison
Design :
Made in Fallon
Project Manager :
Abi Pearl
Agency Planner :
Craig Wills
Agency Producer :
Rob Punchard
Production Company :
Made in Fallon
Director :
James Lowrey
Director :
Tom Ormonde

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