JR Kyushu Shinkansen : One Kyushu

Japan stands strong.

Published On
Apr 27, 2011

Editor's Pick

This celebratory spot promoting Japan Railway's Kyushu Shinkansen, a bullet train running through the country's southern island, had first aired in March but was soon pulled after the tsunami and earthquake hit the northern part of the country. The commercial recently began airing once again, and has been getting plenty of online love for its uplifting message of national solidarity.

The spot was shot from inside the bullet train after JR had recruited 15,000 people around the country to stand alongside the train's route, for possible inclusion in the spot. It features the song "Boom," by Japanese-Swedish singer Maia Hirasawa, who also happens to be featured in this new Ikea campaign. One of the final lines of the spot's V.O. roughly translates to, "On that day, thank you for waving your arms at us, thank you for smiling at us, thank you for coming together. . .From now on, Japan will become more fun."

For those of you who can read Japanese, find out more about the effort here.


Apr 27, 2011
JR Kyushu Shinkansen
JR Kyushu Shinkansen

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