Jude Bellingham leads all-star cast in frenzied EA Sports FC ad

Beckham, Zidane and Buffon also appear in Uncommon’s two-minute film for FC 25

Published On
Oct 07, 2024

Editor's Pick

A frenetic, star-studded film is here for EA Sports FC 25, the latest iteration of the soccer video game previously branded as FIFA. This time, Jude Bellingham—the England and Real Madrid player who is also the EA Sports FC cover star this time—leads the action, joined by his brother Jobe Bellingham, David Beckham, Zinedine Zidane, Gianluigi Buffon and more.

The theme is “For the Club.” EA Sports FC players, famous and not, are seen taking their passion for the game taken to extremes, whether it’s letting the dishes pile up, letting a relationship lapse, or playing so much that your hands are blistered. 

F1 world champion Max Verstappen, Liverpool star Trent Alexander-Arnold and music artists Dave and Tiakola also appear. Rollo Jackson at Somesuch directed the film.

Also read: FIFA, the video game, is now EA Sports FC—see the global launch

The campaign highlights EA Sports FC 25’s new 5v5 Rush experience. Along with the main film, the push will include a series of talent shorts and thematic chapters.

“With the introduction of Rush and the overhaul of tactics in FC IQ, FC 25 is so much fun to play with your mates, and this work really emphasizes the whole authentic range of emotions that arise from each match,” said Charlie Villiers, senior director of franchise marketing at EA Sports FC. “Rather than creating a one-size-fits-all piece of content, this body of work, with the various chapters and shorts we created, allows us to really delve into each moment related to FC and be more intentional and relevant as we roll it out.”

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Credits

Date
Oct 07, 2024
Client :
EA Sports
Agency :
Uncommon Creative Studio
Director Brand Marketing :
Ben Prout
Senior Director :
Charlie Villiers
Director Marcom Production :
Andy Gillooley
Producer :
Jack Wright
Production Company :
Somesuch
Director :
Rollo Jackson
DOP :
Paul Guilhaume
DOP :
Jake Gabbay
Producer :
Emory Ruegg
EP :
Tash Tan
Edit :
Trim
Editor :
James Forbes-Robertson
Edit Assist :
Lorna Searl
Edit Assist :
Nanako Kawasaki
Producer :
Harry Watts
Music :
Wine Lips
Producer :
Raphaella Lima
Sound :
Factory Studios
Creative Director :
Anthony Moore
Sound Design & Mix :
Michael Haines
Sound Design & Mix :
Dan Beckwith
Producer :
Olivia Endersby
Producer :
Beth Massey
Post Production :
The Mill
Creative Director :
Alex Lovejoy
2D Lead :
Lora Nikolaeva
3D Lead :
Simon Burke
Producer :
Chloe Ensor
Producer :
Jamie Hughes
EP :
Louise Unwin
Grade :
Time Based Arts
Colorist :
Simone Grattarola
Colorist :
Daniela Rotaru
Producer :
Dan Kreeger
Producer :
Mia Saunders

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Industry
Project Type