Jude Bellingham leads all-star cast in frenzied EA Sports FC ad
Beckham, Zidane and Buffon also appear in Uncommon’s two-minute film for FC 25
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A frenetic, star-studded film is here for EA Sports FC 25, the latest iteration of the soccer video game previously branded as FIFA. This time, Jude Bellingham—the England and Real Madrid player who is also the EA Sports FC cover star this time—leads the action, joined by his brother Jobe Bellingham, David Beckham, Zinedine Zidane, Gianluigi Buffon and more.
The theme is “For the Club.” EA Sports FC players, famous and not, are seen taking their passion for the game taken to extremes, whether it’s letting the dishes pile up, letting a relationship lapse, or playing so much that your hands are blistered.
F1 world champion Max Verstappen, Liverpool star Trent Alexander-Arnold and music artists Dave and Tiakola also appear. Rollo Jackson at Somesuch directed the film.
Also read: FIFA, the video game, is now EA Sports FC—see the global launch
The campaign highlights EA Sports FC 25’s new 5v5 Rush experience. Along with the main film, the push will include a series of talent shorts and thematic chapters.
“With the introduction of Rush and the overhaul of tactics in FC IQ, FC 25 is so much fun to play with your mates, and this work really emphasizes the whole authentic range of emotions that arise from each match,” said Charlie Villiers, senior director of franchise marketing at EA Sports FC. “Rather than creating a one-size-fits-all piece of content, this body of work, with the various chapters and shorts we created, allows us to really delve into each moment related to FC and be more intentional and relevant as we roll it out.”
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Credits
- Date
- Oct 07, 2024
- Client :
- EA Sports
- Agency :
- Uncommon Creative Studio
- Director Brand Marketing :
- Ben Prout
- Senior Director :
- Charlie Villiers
- Director Marcom Production :
- Andy Gillooley
- Producer :
- Jack Wright
- Production Company :
- Somesuch
- Director :
- Rollo Jackson
- DOP :
- Paul Guilhaume
- DOP :
- Jake Gabbay
- Producer :
- Emory Ruegg
- EP :
- Tash Tan
- Edit :
- Trim
- Editor :
- James Forbes-Robertson
- Edit Assist :
- Lorna Searl
- Edit Assist :
- Nanako Kawasaki
- Producer :
- Harry Watts
- Music :
- Wine Lips
- Producer :
- Raphaella Lima
- Sound :
- Factory Studios
- Creative Director :
- Anthony Moore
- Sound Design & Mix :
- Michael Haines
- Sound Design & Mix :
- Dan Beckwith
- Producer :
- Olivia Endersby
- Producer :
- Beth Massey
- Post Production :
- The Mill
- Creative Director :
- Alex Lovejoy
- 2D Lead :
- Lora Nikolaeva
- 3D Lead :
- Simon Burke
- Producer :
- Chloe Ensor
- Producer :
- Jamie Hughes
- EP :
- Louise Unwin
- Grade :
- Time Based Arts
- Colorist :
- Simone Grattarola
- Colorist :
- Daniela Rotaru
- Producer :
- Dan Kreeger
- Producer :
- Mia Saunders
Need a credit fix? Contact the Creativity Editors