Nissan : Juke Studio
Design your own Juke
Editor's Pick
Nissan is allowing customers to get creative and design their own versions of the Juke on its new Juke Studio website.
It asked up-and-coming artists Jim Mahfood, Jeremyville and Tristan Eaton to create artwork representing each of the Nissan Juke's three driving modes (Eco, Sport and Normal). Their art became vehicle wraps that any Juke owner can purchase to customize their ride.
Customers can choose from different design elements based on the artwork, to create their own virtual Juke vehicle wraps, and share them with friends to get votes and win prizes. Submissions will be ranked by number of votes, and prizes will be awarded weekly. A final winner will receive an actual Juke wrapped in their original design.
Credits
- Date
- Mar 03, 2011
- Brand :
- Nissan
- Client :
- Nissan
- Agency :
- TBWA/Chiat/Day-Los Angeles
- Chief Creative Officer :
- Rob Schwartz
- Executive Creative Director :
- Patrick O\'Neill
- Group Creative Director :
- Margaret Keene
- Group Creative Director :
- Chris Adams
- Creative Director :
- Tito Melega
- Creative Director :
- Nobbie Kim
- Associate Creative Director :
- Dylan Schwartz
- Associate Creative Director :
- Glenn Sanders
- Copywriter :
- Annie Esquibel
- Copywriter :
- Rob Ingall
- Art Director :
- Janina Lovern
- Interactive Designer :
- Jason Hines
- Art Production :
- Diana Pam
- Art Production :
- Jigisha Bouverat
- Creative Technology Director :
- Ricardo Diaz
- Executive Producer :
- Keith Bellinger
- Technical Lead :
- John Byrne
- Interactive Senior Producer :
- Matt Mitchell
- Microsite Production Company :
- Original Wraps
- Vice President, Design :
- Chris Loar
- Director, Technology :
- Jacob McKinney
- Director, Development :
- Rob Gibson
- Senior Print Producer :
- Hashi Meltzer
- Executive Director, Integrated Production :
- Richard O'Neill
- Senior Producer :
- Carrie Schaer
- Production Company :
- Decon
- Director :
- Jason Goldwatch
- Executive Producer :
- Peter Bittenbender
- Producer :
- Damon Middleton
- Producer :
- Megan Mair
- Producer :
- Robert Zagula
- Director, Photography :
- Rob Gilbert
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