Nissan is allowing customers to get creative and design their own versions of the Juke on its new Juke Studio website.
It asked up-and-coming artists Jim Mahfood, Jeremyville and Tristan Eaton to create artwork representing each of the Nissan Juke's three driving modes (Eco, Sport and Normal). Their art became vehicle wraps that any Juke owner can purchase to customize their ride.
Customers can choose from different design elements based on the artwork, to create their own virtual Juke vehicle wraps, and share them with friends to get votes and win prizes. Submissions will be ranked by number of votes, and prizes will be awarded weekly. A final winner will receive an actual Juke wrapped in their original design.