Axe : Just Talking
BBH's launch campaign for Axe body spray warns of the dangers of "The Axe Effect." Here, its irresistible scent causes a fight at a product demo.
Published On
Sep 30, 2002
Editor's Pick
BBH's launch campaign for Axe body spray warns of the dangers of "The Axe Effect." Here, its irresistible scent causes a fight at a product demo.
Credits
- Date
- Oct 01, 2002
- Executive Creative Director :
- Kevin McKeon
- Agency Producer :
- Leticia Jacobs
- Art Director :
- Gerald Lewis
- Copywriter :
- Matt Ian
- Production Company :
- @radical.media
- Editorial Company :
- Mad River Post
- Client :
- Axe
- Agency :
- BBH-New York
- Brand :
- Axe
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