Axe : Just Talking

BBH's launch campaign for Axe body spray warns of the dangers of "The Axe Effect." Here, its irresistible scent causes a fight at a product demo.

Published On
Sep 30, 2002

Editor's Pick

BBH's launch campaign for Axe body spray warns of the dangers of "The Axe Effect." Here, its irresistible scent causes a fight at a product demo.

Credits

Date
Oct 01, 2002
Executive Creative Director :
Kevin McKeon
Agency Producer :
Leticia Jacobs
Art Director :
Gerald Lewis
Copywriter :
Matt Ian
Production Company :
@radical.media
Editorial Company :
Mad River Post
Client :
Axe
Agency :
BBH-New York
Brand :
Axe

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Project Type