Axe : Just Talking BBH's launch campaign for Axe body spray warns of the dangers of "The Axe Effect." Here, its irresistible scent causes a fight at a product demo. Published On Sep 30, 2002 Editor's Pick BBH's launch campaign for Axe body spray warns of the dangers of "The Axe Effect." Here, its irresistible scent causes a fight at a product demo. Most Popular A boy finally comes to appreciate 'dad dancing' in this French holiday ad Teens scold their dads about dairy habits in Oatly's new campaign This plate is designed to trick your kids into eating more vegetables Credits Date Oct 01, 2002 Executive Creative Director : Kevin McKeon Agency Producer : Leticia Jacobs Art Director : Gerald Lewis Copywriter : Matt Ian Production Company : @radical.media Editorial Company : Mad River Post Client : Axe Agency : BBH-New York Brand : Axe Need a credit fix? Contact the Creativity Editors Project Type Video Related work Axe: Axe advises guys 'don't overthink it' in new campaign from MullenLowe Axe: Axe has a new plan to help hapless guys shine: play it cool Axe: Axe: Shred the Label With Ollie Locke Axe: Axe drops its logo to encourage young men to 'ditch labels'