A virus spreads the word for band's latest album

Norwegian agencies help Kaizers Orchestra create app to make its songs infectious.

Published On
Mar 08, 2013

Editor's Pick

To launch its album "Violeta Violeta Vol.3", Norwegian rock band Kaizers Orchestra worked with Anorak, HES and Notch Norway on an Phone/Android app called "Kaizervirus." As songs from the album were released, to get access to them, users had to get "infected". This was done using GPS-technology; the app infected others who were moving close enough to someone who was carrying a viral song.

Credits

Date
Mar 08, 2013
Brand:
Kaizers Orchestras
Client:
Kaizers Orchestras
Agency:
Anorak - Norway
Agency:
HES
Agency:
Notch

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