Kim Kardashian West promotes T-Mobile's new "data stash" offering in this Super Bowl spot from T-Mobile, by poking fun at her own ubiquitous social media presence. Proving she has a sense of humor, the reality star urges viewers to save their data so that they can see more of her selfies and self-promotion. The spot, by Publicis Seattle, is one of two T-Mobile bought during the game, and will run during the first quarter. Read more about the campaign over at AdAge.com.
The new ad's quite a step up, at least comedy-wise, from Ms. Kardashian's previous Super Bowl appearance.