WeSC : KarmaTech

Social media via your shoe

Published On
Jan 24, 2011

Editor's Pick

Imagine a shoe that can update your Facebook status, get you a discount at a coffee bar or put your picture on Flickr.

Students at Swedish agency Hyper Island developed this concept for shoe brand WeSC, describing it as 'a social take on Nike+'. The idea is to place an RFID (radio frequency identification) tag in a shoe . The KarmaTech shoe can be placed on a reader (for example, on a mat) to update the wearer's Facebook or Twitter status. It could also get them special entry to an event or free products. They could even make a Facebook friend request, if they stand on the mat with a new friend.


Jan 25, 2011
Brand :
Client :
Agency :
Hyper Island, Stockholm
Creative :
Hampus Lemhag
Creative :
Mikael Naslund
Creative :
Anna Andersson
Creative :
Kris Bengtson
Creative :
Pier Madonia
Creative :
Bodil Gustafsson Furst

Need a credit fix? Contact the Creativity Editors

Project Type