A soccer player's dive takes an unexpected turn in KFC's World Cup spot from Africa

Ogilvy Cape Town has fun with players' antics

Published On
Jun 18, 2018

Editor's Pick

Soccer players' antics are proving rich fodder for World Cup ads this year: Geico just released one about a striker doing a super-spectacular slide after scoring a goal, and now here's one from KFC Africa about a dive that takes an unexpected turn.

The ad sees a player doing the familiar dive and roll practiced by many wanting to get a free kick. Not only does he flip and roll all over the pitch, he actually rolls right out of the stadium. He crosses townships, bridges and zebra crossings, all the way to a KFC.

The message is not to "make a meal" out of getting a free kick, but to make a meal out of the KFC Streetwise 2 deal.

Karien Cherry from Giant Films directed the good-natured spot, created by Ogilvy Cape Town.

Credits

Date
Jun 18, 2018
Brand:
KFC
Agency:
Ogilvy-Cape Town
Chief Creative Officer:
Pete Case
Executive Creative Director:
Tseliso Rangaka
Associate Executive Creative Director:
Nicholas Wittenberg
Creative Group Head:
Safaraaz Sindhi
Creative Group Head:
Alex Goldberg
Art Director:
Sibs Zihle
Copywriter:
Steven Lipschitz
Head of Production:
Cathy Day
Group Account Director:
Nabeelah Sayed
Account Manager:
Emma Fairlie
Delivery Manager:
Sinovuyo Ngcwama
Production Company:
Giant Films
Director:
Karien Cherry
Executive Producer:
Emma Lundy
Producer:
Laura Sampson
Stylist:
Elton Campbell
Art Director:
Laurence Bishop
Editing:
Deliverance
Editor:
Anthony Lee Martin
Music Composer:
Pressure Cooker
Sound Design:
The Workroom
Sound Engineer:
Stephen Webster
Post Production:
Strangelove
Visual Effects Post Production:
Charmaine Greyling
Colorist:
Nic Apostoli

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Project Type