Rio's Sugarloaf Mountain awakens and is revealed to be a sleeping giant (and a metaphor for Brazil itself) in this spectacular spot by Brazil's Neogama/BBH for Johnnie Walker. The latest in the brand's Keep Walking campaign, but the first time Johnnie Walker has developed a local campaign specifically for one country, it was directed by Peter Thwaites of Gorgeous, with effects provided by The Mill NY.
Here are some stats: the production employed 420 people and involved six days of shooting, 11 kilometres of film, 2 tons of equipment, 216 extras and 12.150 hours of computer graphics. It will be accompanied by a print and online campaign.
Read more about the spot on Adage.com.