Compton Residents Join Kendrick Lamar in a Rousing Film for The Grammys
11-Times Nominated Artist Performs 'Alright' Back in His Hometown
Jan 27, 2016
Kendrick Lamar, who is nominated for 11 Grammy awards, returns to his hometown of Compton, California in this spot for the Grammys -- but he's not realy the star of the ad. Instead, it's the city's residents who each in turn perform segments of his hit song, "Alright," turning it into a stirring anthem celebrating the city. It's not till the culmination of the spot, by TBWA/Chiat/Day, that Lamar gets in on the act with a live performance. Matt Baron of Alldayeveryday directed the film; Lamar will perform at the Grammys on Feb. 15.