Compton Residents Join Kendrick Lamar in a Rousing Film for The Grammys
11-Times Nominated Artist Performs 'Alright' Back in His Hometown
By
Alexandra Jardine
Published On
Jan 27, 2016
Editor's Pick
Kendrick Lamar, who is nominated for 11 Grammy awards, returns to his hometown of Compton, California in this spot for the Grammys -- but he's not realy the star of the ad. Instead, it's the city's residents who each in turn perform segments of his hit song, "Alright," turning it into a stirring anthem celebrating the city. It's not till the culmination of the spot, by TBWA/Chiat/Day, that Lamar gets in on the act with a live performance. Matt Baron of Alldayeveryday directed the film; Lamar will perform at the Grammys on Feb. 15.
Credits
- Date
- Jan 27, 2016
- Brand :
- The Grammys
- Client :
- The Grammys
- Agency :
- TBWA/Chiat/Day-Los Angeles
- Chief Creative Officer :
- Stephen Butler
- Executive Creative Director :
- Brent Anderson
- Executive Creative Director :
- Fabio Costa
- Creative Director :
- Jason Karley
- Creative Director :
- Micky Coyne
- Senior Art Director :
- Brandy Cole
- Senior Copywriter :
- Carmen Gomez
- Managing Director :
- Stan Fiorito
- Account Director :
- Pamela Lloyd
- Account Director :
- Mike Peditto
- Account Executive :
- Ashley Pratt
- Account Executive :
- Caroline Hanley
- Director, Production :
- Brian O'Rourke
- Executive Producer :
- Anh-Thu Le
- Producer :
- Micah Kawaguchi-Ailetcher
- Business Affairs Director :
- Linda Daubson
- Executive Business Affairs Manager :
- Lisa Lipman
- Senior Business Affairs Manager :
- Mimi Hirsch
- Group Planning Director :
- Neil Barrie
- Creative Planner :
- Audrey Tyau
- Director, Social Strategy and Social Media :
- Rohit Thawani
- Social Media Manager :
- Brittany Wood
- Production Company :
- ALLDAYEVERYDAY
- Director/Director, Photography :
- Matt Baron
- Executive Director :
- Michael Karbelnikoff
- Executive Producer :
- Arrow Kruse
- Head of Production :
- Nicola Westermann
- Producer :
- Christian Nurse
- Producer :
- Alex Needles
- Editorial Company :
- Cut + Run
- Editor :
- Sam Ostrove
- Additional Editor :
- Sean Stender
- Assistant Editor :
- Clark Rives
- Assistant Editor :
- Kelly Henson
- Executive Producer :
- Carr Schilling
- Post Producer :
- Gail Butler
- Telecine :
- Apache
- Colorist :
- Shane Reed
- Executive Producer :
- LaRue Anderson
- Producer :
- Cailtin Forest
- Online/Effects :
- Jogger
- Executive Producer :
- Rich Rama
- Creative Director :
- David Parker
- Flame Assistant :
- Jorge Tanaka
- Sound Design/Mix :
- Beacon Street Studios
- Lead Sound Designer/Mixer :
- Rommel Molina
- Executive Producer :
- Erin Reilly
- Assistant Mixer :
- Aaron Cornacchio
- Head of Production :
- Amburr Farls
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