Water is Life Creates Print Ads for Kenya Bucket List

Charity Org Features Scenes from Four-Year-Old's Bucket List

Published On
Dec 03, 2013

Editor's Pick

Earlier this year, charity org Water is Life told us the tale of Nkaitole, a four-year-old Maasai boy who happens to have something no kid should -- a bucket list. That's because unsafe drinking water kills kids as young as five in sub-saharan Africa. DDB now launches a new series of print ads featuring scenes from Nkaitole's bucket list, which included flying and seeing the ocean. The ads feature photographs, along with a paragraph of copy that details his experience.

Credits

Date
Dec 03, 2013
Brand :
Water is Life
Client :
Water is Life
Agency :
DDB-New York
Chief Creative Officer :
Matt Eastwood
Executive Creative Director/Production :
Menno Kluin
Group Creative Director :
Andrew McKechnie
Associate Creative Director :
Frank Cartagena
Associate Creative Director :
Sam Shepherd
Head of Design :
Juan Carlos Pagan
Design :
Brian Gartside
Photographer :
Alec Helm
Photographer :
Frank Le Blanc
Retouch :
John Cason
Head of Production :
Ed Zazzera
Producer :
Nina Horowitz

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Project Type