Do You Suffer From 'Bufferface'? Kevin Bacon Has the Cure
Actor Is Back for Mobile Network EE in Spot Promoting 4G Coverage
Oct 16, 2014
Kevin Bacon appears in the latest ad for U.K. mobile company EE to tell us about "bufferface" -- the face you make when waiting for data on your smartphone to load -- and what you can do to avoid it.
Aside from the wide-eyed "bufferfaces," the comedy value stems from the fact that Bacon, who last year starred alongside Jamie Oliver (making bacon sandwiches, naturally) in a video on a similar theme, refers to himself in the third person; e.g., "Bacon don't like waitin'."
The ad, which promotes EE's 4G service, is by Saatchi & Saatchi London, and was directed by Biscuit Filmworks' Jeff Low.