Do You Suffer From 'Bufferface'? Kevin Bacon Has the Cure
Actor Is Back for Mobile Network EE in Spot Promoting 4G Coverage
Published On
Oct 16, 2014
Editor's Pick
Kevin Bacon appears in the latest ad for U.K. mobile company EE to tell us about "bufferface" -- the face you make when waiting for data on your smartphone to load -- and what you can do to avoid it.
Aside from the wide-eyed "bufferfaces," the comedy value stems from the fact that Bacon, who last year starred alongside Jamie Oliver (making bacon sandwiches, naturally) in a video on a similar theme, refers to himself in the third person; e.g., "Bacon don't like waitin'."
The ad, which promotes EE's 4G service, is by Saatchi & Saatchi London, and was directed by Biscuit Filmworks' Jeff Low.
Credits
- Date
- Oct 16, 2014
- Brand:
- EE
- Client:
- EE
- Agency:
- Saatchi & Saatchi-London
- Chief Creative Officer:
- Kate Stanners
- Chief Creative Officer:
- Paul Silburn
- Executive Creative Director:
- Andy Jex
- Executive Creative Director:
- Rob Potts
- Copywriter:
- Brittany Poole
- Art Director:
- Todd Grinham
- Creative Planner:
- Sam Wise
- Producer:
- Richard Firminger
- Producer:
- Georgie Hammond-Chambers
- Media Buying Agency:
- MEC
- Media Planner:
- Dan Plant
- Production Company:
- Biscuit
- Director:
- Jeff Low
- Editor:
- Ed Cheesman
- Producer:
- Sophie Hogg
- Post Production Company:
- MPC-LA
- Audio Post Production Company:
- Factory
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