Do You Suffer From 'Bufferface'? Kevin Bacon Has the Cure
Actor Is Back for Mobile Network EE in Spot Promoting 4G Coverage
Published On
Oct 16, 2014
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Kevin Bacon appears in the latest ad for U.K. mobile company EE to tell us about "bufferface" -- the face you make when waiting for data on your smartphone to load -- and what you can do to avoid it.
Aside from the wide-eyed "bufferfaces," the comedy value stems from the fact that Bacon, who last year starred alongside Jamie Oliver (making bacon sandwiches, naturally) in a video on a similar theme, refers to himself in the third person; e.g., "Bacon don't like waitin'."
The ad, which promotes EE's 4G service, is by Saatchi & Saatchi London, and was directed by Biscuit Filmworks' Jeff Low.
Credits
- Date
- Oct 16, 2014
- Brand :
- EE
- Client :
- EE
- Agency :
- Saatchi & Saatchi-London
- Chief Creative Officer :
- Kate Stanners
- Chief Creative Officer :
- Paul Silburn
- Executive Creative Director :
- Andy Jex
- Executive Creative Director :
- Rob Potts
- Copywriter :
- Brittany Poole
- Art Director :
- Todd Grinham
- Creative Planner :
- Sam Wise
- Producer :
- Richard Firminger
- Producer :
- Georgie Hammond-Chambers
- Media Buying Agency :
- MEC
- Media Planner :
- Dan Plant
- Production Company :
- Biscuit
- Director :
- Jeff Low
- Editor :
- Ed Cheesman
- Producer :
- Sophie Hogg
- Post Production Company :
- MPC-LA
- Audio Post Production Company :
- Factory
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