The Stars Who Could Have Been In Newcastle Brown's Super Bowl Ad
Keyshawn Johnson And Anna Kendrick Are Disappointed
Editor's Pick
Newcastle Brown Ale and Droga5 have added to their "If We Made It" campaign (about the Super Bowl ad it could have made if it had the money) with two funny "Behind The Scenes" films about the stars who could have been in the ad, if the beer brand decided to actually made it. Football player Keyshawn Johnson and (potty-mouthed) actress Anna Kendrick are interviewed about the disappointments of not starring in ad for, as Kendrick puts it, a beer they don't drink. Ms. Kendric, is at her comedic finest, spouting bleeped out expletives and contemplating whether or not she is "beer commercial" hot. "Not," she thinks, but she always likes a challenge, she adds.
The mocked-up storyboards of skateboarding cats, which Johnson laments that he "could have voiced," are also particularly good. There's also a hilarious new Focus Groups video on the website, IfWeMadeIt.com
Credits
- Date
- Jan 29, 2014
- Agency :
- Droga5
- Brand :
- Newcastle Brown Ale
- Client :
- Newcastle Brown Ale
- Chairperson :
- David Droga
- Chief Creative Officer :
- Ted Royer
- Creative Director :
- Scott Bell
- Art Director :
- Dan Kenneally
- Copywriter :
- Ryan Raab
- Head of Integrated Production :
- Sally-Ann Dale
- Head of Broadcast Production :
- Ben Davies
- Executive Broadcast Producer :
- Matt Nowak
- Production Assistant :
- Goldie Robbens
- Production Assistant :
- Heather Black
- Integrated Campaign Production :
- Droga5
- Edit :
- Droga5
- Lead Editor :
- Matt Badger
- Editor :
- Kellan Davidson
- Live Action Production Company :
- Smuggler
- Director :
- Sniper Twins
Need a credit fix? Contact the Creativity Editors
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