KFC customers in Romania are being encouraged to match the shape of their KFC Fillet Bite to different objects to win prizes, in a promotion devised by MRM/McCann Romania. Customers download a mobile app,
put their bite in a a designated place on the tray liner, and scan it. If it matches 10 of the 50 shapes (such as a plane, a ball, a camel and even Jesus and Elvis), the customers wins a prize; 20 matches gets you a bigger prize. The campaign is aimed at promoting the fact that every KFC Fillet Bite has a unique shape.