KFC's Meditation Program Encourages You to Be One With Pot Pie

Published On
Jan 18, 2018

Editor's Pick

Is it just us, or has KFC officially become a lifestyle/everything brand? Beyond chicken, with the help of agency Wieden & Kennedy, the chicken joint has jumped into apparel, home goods, entertainment (wrestling, videogames or romance, take your pick) and even a bit of ASMR. Today, just in time for the rush of new year crazy-busy-ness, the fast feeder has released a series of meditation films to bring you back to center.

Housed under the umbrella of the KFC Comfort Zone (not to be confused with the brand's Black Friday-free zone), a soothing voice-over encourages you to be present by focusing on its Pot Pie offering in five different films: The Zen of Steam; Be Tender, Like Chicken; Space, Time, Pot Pie; On Sporks--A Meditation on Duality; The Rich, Creamy Matter of the Soul.

There's even a ten-minute infomercial to help promote. Not sure about you, but all ohm-ing over the creamy goodness of chicken pies seems more likely to pull us out of lotus position and straight to the nearest bucket of KFC.

Credits

Date
Jan 18, 2018
Brand:
KFC
Client:
KFC
Executive Creative Director:
Eric Baldwin
Executive Creative Director:
Jason Bagley
Creative Director:
Jarrod Higgins
Creative Director:
Freddie Powell
Art Director:
Matthew Carroll
Copywriter:
Shaine Edwards
Executive Producer:
Sue Kim
Producer:
Eddye Borgese
Account Management:
Jesse Johnson
Account Management:
Rob Archibald
Account Management:
Steve Smith
Account Management:
Spencer Crain
Strategy:
Britton Taylor
Strategy:
Scott Woodhouse
Strategy:
Matt Hisamoto
Strategy:
John Dempsey
Media:
Kelsey Bozanich
Media:
Anjali Patel
Business Affairs Director:
Amber Lavender
Creative Manager:
Jane Monaghan
Studio Designer:
Danielle McCoy
Production Company:
Generic Versatility
Director:
Nick DenBoer
Producer:
Nick DenBoer
Visual Effects Artist:
Nick DenBoer
Animator:
Nick DenBoer
Assistant Director:
Davy Force
Visual Effects Supervisor:
Davy Force
Visual Effects Artist:
David Ariew
Animator:
David Ariew
Animator:
Brian Eagan
Visual Effects Artist:
Brian Eagan
Visual Effects Artist:
Fezz Stenton
Animator:
Fezz Stenton
Camera and Lighting:
Tyler Grace
Editor:
Tyler Grace
Camera and Lighting:
Adam Buckley
Audio Tech:
Nate Mills
Sound Designer:
Nate Mills
Composer:
Nate Mills
Producer:
Raquel Rose
Stylist:
Kate Easterbrook
Talent:
Tim Beresford
Agency:
Wieden & Kennedy-Portland

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Project Type