KFC's 'Lie Detector' Spot Is a Nod to Its (Creepy) Past

The Spot from Wieden & Kennedy Is a Lighter Take on a Horror-Inspired '60s Version

Published On
Sep 14, 2015

Editor's Pick

Norm Macdonald is back as the "real Colonel Sanders" for another KFC spot from Wieden & Kennedy Portland, and this time, he has to undergo a lie detector test to prove what he's saying about the finger lickin' good chicken is true.

Ad Age previously reported the commercials with Mr. Macdonald are a nod to KFC's spots of the past, and this one has a precursor from the '60s. In the old version, the Colonel is strapped to a chair in a dark room, surrounded by terrifying women who want the secret recipe for his fried chicken. The lighting and camera movement appear to be inspired by horror films, and the spooky acting could elicit nightmares. (Watch at your own risk.)

The new version, directed by Ulf Johansson, is a lighter take on the concept. But it still leaves you wondering: who is the real colonel?

Credits

Date
Sep 14, 2015
Brand:
KFC
Client:
KFC
Agency:
Wieden & Kennedy
Creative Director:
Eric Baldwin
Creative Director:
Karl Lieberman
Copywriter:
Jonathan Marshall
Art Director:
Helen Rhodes
Producer:
Jennie Lindstrom
Producer:
Endy Hedman
Social Strategy:
John Dempsey
Strategic Planning:
Britton Taylor
Strategic Planning:
Lizzie Hanner
Strategic Planning:
Matt Hisamoto
Media/Comms Planning:
Alex Barwick
Account Team:
Jess Monsey
Account Team:
Jesse Johnson
Account Team:
Andrie Wheeler
Business Affairs:
Connery Obeng
Project Management:
Chenney Gruber
Executive Creative Director:
Joe Staples
Executive Creative Director:
Mark Fitzloff
Head of Production:
Ben Grylewicz
Production Company:
Smith & Jones Films
Director:
Ulf Johansson
Executive Producer:
Philippa Smith
Line Producer:
Justine Madero
Director, Photography:
Andrejz Sekula
Editorial Company:
Joint Editorial
Editor:
Steve Sprinkel
Assistant Editor:
Noah Poole
Post Producer:
Lauren Pullano
Post Executive Producer:
Leslie Carthy
Visual Effects Company:
The Mill
Executive Producer:
Sue Troyan
Producer:
Anastasia Von Rahl
Production Coordinator:
Anwei Chen
Creative Director:
Phil Crowe
2D Lead Artist:
John Shirley
2D Artist:
Alex Candlish
2D Artist:
Glynis Murray
2D Artist:
Jale Parsons
2D Artist:
Jason Bergman
2D Artist:
John Price
2D Artist:
Lisa Ryan
2D Artist:
Robin McGloin
2D Artist:
Sam Evenson
2D Artist:
Steve Gibbons
2D Artist:
Timothy Crabtree
Art Department:
Brett Lopinsky
Art Department:
Kelsey Napier
Art Department:
Matthew Dobrez
Sound Company:
Barking Owl
Sound Designer:
Michael Anastasi
Producer:
Kelly Bayett
Mixer:
Rohan Young
Producer:
Susie Boyajan
Telecine Company:
The Milll
Mix Company:
Lime
Executive Producer of Color:
Thatcher Peterson
Color Producer:
Ali Struck
Color Production Coordinator:
Diane Valera
Colorist:
David Ludlam

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Project Type