KFC made ads out of Europe's Saharan dust storm

The brand gave free chicken to drivers who wrote its logo on their cars in the dust

Published On
Mar 18, 2022

Editor's Pick

Parts of Europe were hit by a Saharan dust storm this week, creating an eerie orange glow in the sky, turning ski resorts red and leaving deposits of sand everywhere. And KFC found a way to take advantage it.

In a quick-thinking campaign by Madrid agency PS21, the brand offered two free strips of Original Recipe chicken to anyone who turned up at one of its 76 drive-thru restaurants in Spain with the letters KFC written in dust on their cars, which, in a way, resembled chicken coated with "breading." 

KFC - Saharan Dust Storm - This is not the original breading


It advertised the promotion on Twitter, where the tweet got more than five million impressions and 300,000 interactions in less than 24 hours. Over a thousand people turned up to claim the free chicken, with some getting creative and using other "vehicles" such as bikes and baby strollers at the drive-thrus.

Take a look at some of their efforts:


Mar 18, 2022
Client :
KFC (Spain)
Agency :
Client Contact :
Marion Racine
Client Contact :
Kerman Romeo
Client Contact :
Beatriz Martínez
Client Contact :
Javier Dasí
Executive Creative Director :
Víctor Blanco
Account Director :
Sergio Hernández
Comms Team :
Laura Laorden
Comms Team :
Sofia Aguilar
Creative Director :
Jose Sancho
Creative Team :
Pablo Vilar
Creative Team :
Alejandro Marhuenda
Digital Team :
Stefano Marchesini
Digital Team :
Guillermo Fernandez

Need a credit fix? Contact the Creativity Editors

Project Type