Parts of Europe were hit by a Saharan dust storm this week, creating an eerie orange glow in the sky, turning ski resorts red and leaving deposits of sand everywhere. And KFC found a way to take advantage it.

In a quick-thinking campaign by Madrid agency PS21, the brand offered two free strips of Original Recipe chicken to anyone who turned up at one of its 76 drive-thru restaurants in Spain with the letters KFC written in dust on their cars, which, in a way, resembled chicken coated with "breading." 

It advertised the promotion on Twitter, where the tweet got more than five million impressions and 300,000 interactions in less than 24 hours. Over a thousand people turned up to claim the free chicken, with some getting creative and using other "vehicles" such as bikes and baby strollers at the drive-thrus.

Take a look at some of their efforts:

@KFC_ES no sé quién eres pero te quiero ojalá te suban el sueldo https://t.co/D2t9auELm1 pic.twitter.com/gre98iBJSB

— ℙ𝕖𝕣𝕚𝕤 (@diegogperis) March 16, 2022

Te amo community manager pic.twitter.com/emIfOeMaxT

— Meeri (@mariaL192) March 15, 2022