Four different Colonels sing the praises of KFC in Russian
Campaign from W&K Amsterdam promotes the brand's 'My Bucket' offering in the country
Editor's Pick
KFC's inventive use of Colonel Sanders in its advertising is alive and well far beyond the shores of the U.S.
The latest campaign to riff on the iconic Colonel comes from Russia to promote KFC's new product "My Bucket," a tub of the brand's grub that comes in four varieties—wings, drumsticks, strips and bites. And it introduces a band made up of four different version of KFC's white-haired founder to sing about them.
The quartet includes the classic Sanders advertising the strips bucket, a glam-rock style "wings" Colonel, a rapper Colonel offering up drumsticks and one that's a little bit country, promoting bites. They appear in 5- and 10-second TV spots and a 30-second online film. The campaign also includes an Instagram Stories element, where people can vote on which of the their favorite Colonel should be leader of the band. (The winner was Drumsticks Colonel on Instagram, and Strips Colonel on Russia’s own social media platform VK, we're told).
The campaign is by Wieden & Kennedy Amsterdam, while Jeffrey Max of Fatal Farm directed the spot, via production company Trehmer.
Credits
- Date
- Mar 02, 2020
- Client :
- KFC (Russia)
- Agency :
- Wieden & Kennedy-Amsterdam
- Chief Marketing Officer :
- Dmitriy Shirshov
- Marketing Director :
- Daniel Rubinovski
- Creative Head :
- Tatyana Proshunina
- Head of National Marketing :
- Evgeniya Markova
- Head of Marketing Communications :
- Tamara Mechtcheryakova
- Executive Creative Director :
- Eric Quennoy
- Executive Creative Director :
- Mark Bernath
- Creative Director :
- Scott Smith
- Art Director :
- Brendan Madden
- Copywriter :
- Spencer Llewellyn
- Head of Broadcast Production :
- Joe Togneri
- Broadcast Producer :
- Eline de Roo
- Group Account Director :
- David Newsome
- Account Director :
- Ramiro del-Cid
- Account Manager :
- Mariia Shatikhina
- Head of Planning :
- Martin Weigel
- Planning Director :
- Reid Schilperoort
- Head of Comms & Digital Strategy :
- Danielle Pak
- Commsl Strategy Director :
- Elsa Stahura
- Project Manager :
- Caroline Koss
- Business Affairs :
- Fiona Fan
- Production Company :
- Trehmer
- Director :
- Jeffrey Max
- Director :
- Fatal Farm
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