Four different Colonels sing the praises of KFC in Russian
Campaign from W&K Amsterdam promotes the brand's 'My Bucket' offering in the country
Mar 02, 2020
KFC's inventive use of Colonel Sanders in its advertising is alive and well far beyond the shores of the U.S.
The latest campaign to riff on the iconic Colonel comes from Russia to promote KFC's new product "My Bucket," a tub of the brand's grub that comes in four varieties—wings, drumsticks, strips and bites. And it introduces a band made up of four different version of KFC's white-haired founder to sing about them.
The quartet includes the classic Sanders advertising the strips bucket, a glam-rock style "wings" Colonel, a rapper Colonel offering up drumsticks and one that's a little bit country, promoting bites. They appear in 5- and 10-second TV spots and a 30-second online film. The campaign also includes an Instagram Stories element, where people can vote on which of the their favorite Colonel should be leader of the band. (The winner was Drumsticks Colonel on Instagram, and Strips Colonel on Russia’s own social media platform VK, we're told).
The campaign is by Wieden & Kennedy Amsterdam, while Jeffrey Max of Fatal Farm directed the spot, via production company Trehmer.