French campaign by agency Sid Lee saw his clean-shaven face appear on packaging
Nov 03, 2020
With everything else going on in the world at the moment, it might have been easy to overlook the start of "Movember," the mustache-growing charity challenge designed to raise funds for men's health.
However, KFC decided to do its bit for the movement in France, where it gave Colonel Sanders a temporary clean-shaven look. Now, he can start out with a fresh face and grow back his facial hair throughout the rest of the month.
The Colonel's hairless mug appeared this weekend on packaging and on a store front in Republique, Paris in a campaign that ran on social media for the day. The effort comes from Sid Lee Paris and is the first time the brand has done an activation around the campaign.