KFC Captures Brazil's Vibrancy in Spot Filmed in Rio

BBH London's Ad Promotes Fast-Feeder's Brazilian Dips

Published On
Jun 16, 2014

Editor's Pick

As World Cup Fever grips the UK, KFC is promoting its range of Brazilian Dips with this colorful spot filmed in Rio. The brand isn't a sponsor, so there's no mention of soccer (except a brief clip of small boys kicking a ball) but the ad captures the atmosphere by focusing on the noise, color and vibrancy of the country, as a small boy carries his KFC home for dinner through the streets of the city. It ends with the strapline "The only time Brazil is quite is when we're eating." BBH London created the spot for KFC UK and Ireland; Jones & Tino directed via Stink Brazil.

Credits

Date
Jun 16, 2014
Agency:
BBH-London
Brand:
KFC (UK)
Client:
KFC (UK)
Creative:
Shelley Smoler
Creative:
Raphael Basckin
Creative Director:
Hamish Pinnell
Team Manager:
Leo Sloley
Team Manager:
Helen Campbell-Borton
Team Director:
Phil Baker
Producer:
Natalie Parish
Producer Assistant:
Adam Reid
Production Company:
Stink Brazil
Director:
Jones + Tino
Executive Producer:
Andrew Levene
Producer:
Cecilia Salguero
Director, Photography:
Juliano Lopes
Post Production:
The Mill
Editor:
Max @Stitch
Sound Director:
750 MPH

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