As we all know, kids are naturally self-centered and sharing is just something you have to learn. This gently humorous U.K. ad for KFC via BBH London illustrates that beautifully as it shows a family's patient but increasingly exasperated attempts to get its six-year-old to share. Even as the holiday season approaches, he doesn't seem to be getting the message, and it's only when a big bucket of KFC arrives for the family that the penny finally drops.
In addition to the ad, directed by Academy's Si and Ad, KFC is also running a social campaign, hashtagged #KFCSharesies, that invites fans to participate in simple challenges for the chance to win prizes. To share with their friends, of course.