Kia's Super Bowl Effort Combines Puccini And The Matrix

David & Goliath Spot Features Laurence Fishburne Bursting Into Song

Published On
Jan 28, 2014

Editor's Pick

Actor Laurence Fishburne returns to his dark glasses and trench-coat as Morpheus from The Matrix in Kia's Super Bowl effort this year. It's all about luxury, as Fishburne's character offers a glamorous couple exiting a restaurant a choice of keys - red or blue -- and tells them that if they take the red key, they'll never look at luxury in the same way again. So far, so standard car ad; it only takes a more surprising turn when, seated in the back during their Kia test drive, he bursts into operatic song, serenading them with a soaring rendition of Puccini's "Nessun dorma" as streetlights explode, spoons bend and buildings ripple like water.

The spot was created by David&Goliath and directed by MJZ's Carl Erik Rinsch and Colin Jeffery, with some (spectacular) VFX by Digital Domain.

Credits

Date
Jan 28, 2014
Agency:
David & Goliath-Los Angeles
Brand:
Kia
Client:
Kia
Chief Creative Officer:
David Angelo
Executive Creative Director:
Colin Jeffery
Associate Creative Director, Art Director:
Kristian Grove Moller
Art Director:
Mike Wilson
Copywriter:
Courtney Pulver
Head of Production:
Carol Lombard
Executive Producer:
Paul Albanase
Senior Producer:
Jennifer Giannettoni
Managing Partner of Client Services:
Brian Dunbar
Business Affairs Director:
Rodney Pizarro
Head of Strategic Planning:
Seema Miller
Associate Director, Strategic Planning:
Steven Garcia
Production Company:
MJZ
Director:
Carl Erik Rinsch
Director:
Colin Jeffery
President:
David Zander
Executive Producer:
Kate Leahy
Head of Production:
Janet Nowosad
Producer:
Line Postmyr
Director, Photography:
Christopher Soos
Production Designer:
Jan Roelfs
Wardrobe Stylist:
Kym Barrett
Editorial:
Union Editorial
Editor:
Jono Griffith
Executive Producer:
Michael Raimondi
Senior Producer:
Joe Ross
Assistant Editor:
Jedidiah Stuber
Post Production:
Digital Domain
Visual Effects Supervisor:
Eric Barba
President of Commercials:
Rich Flier
Exec. Producer/Head of Production:
Scott Gemmell
Senior Commmercials Producer:
Tiffani Manabat
Visual Effects Producer:
Rachel Mariscal Creasey
Music and Sound Design:
HUM
Executive Producer:
Debbi Landon
Creative Director:
Scott Glenn
Sound Designer:
Dan Hart
Audio Mix:
Margarita Mix
Mixer:
Nathan Dubin

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Project Type