In this campaign from Brazil for chocolate brand Lacta 5star, the candy bar gives people such a boost that they get truly crazy ideas.
Directed by Landia's Rodrigo Saavedra (Scrabble: a Love Story) for W&K Sao Paolo, the spot features funny and well-crafted vignettes of the ambitious, insane plans people carry out when they take a bite of the bar. These include taking on the Mafia, getting playful with a bear at the zoo, jumping out of a plane without a parachute and building a jetpack. Clearly, they're not going to work, but their downfall is delivered brilliantly. The tagline is "There's a kick in every bite."