Chocolate Gives People Insane Ideas in a Funny Spot From Brazil

Rodrigo Saavedra Directs Campaign for Lacta 5Star

Published On
Sep 29, 2015

Editor's Pick

In this campaign from Brazil for chocolate brand Lacta 5star, the candy bar gives people such a boost that they get truly crazy ideas.

Directed by Landia's Rodrigo Saavedra (Scrabble: a Love Story) for W&K Sao Paolo, the spot features funny and well-crafted vignettes of the ambitious, insane plans people carry out when they take a bite of the bar. These include taking on the Mafia, getting playful with a bear at the zoo, jumping out of a plane without a parachute and building a jetpack. Clearly, they're not going to work, but their downfall is delivered brilliantly. The tagline is "There's a kick in every bite."

Credits

Date
Sep 29, 2015
Brand:
5 Star
Client:
5 Star
Agency:
Wieden & Kennedy - Sao Paulo
Director:
Rodrigo Saavedra
Production Company:
Landia
Executive Creative Director:
Icaro Doria
Executive Creative Director:
Renato Simes
Creative Director:
Otavio Schiavon
Creative Director:
Marco Martins
Copywriter:
Caio Mattoso
Copywriter:
Otavio Schiavon
Art Director:
Rodrigo Mendes
Art Director:
Marco Martins
Social Media Copywriter:
Caio Muratore
Social Media Copywriter:
Barbara Schneider
Art Director:
Andrea Souza
Agency Producer:
Guilherme Passos
Agency Producer:
Maurcio Granado
Account:
Kayode Campos
Account:
Juliana Almeida
Account:
Daniela Janecek
Planning:
Rodrigo Maroni
Planning:
Vitor Amos
Planning:
Diego Santos
Social Strategy:
Carolina Siper
Social Strategy:
Gabriela Ariera
Social Strategy:
Julia Garcia
Social Strategy:
Paulo Vilarinho
Social Strategy:
Eliel Guilhen
Social Strategy:
Mariana Marcao
Media:
Renata Valio
Media:
Stephanie Campbell
Media:
Caroline Ventura
Media:
Andreza Souza
Client Approval:
Phillip Chapman
Client Approval:
Emanuel Gavert
Client Approval:
Anil Vishwanathan
Client Approval:
Fernando Sardas
Client Approval:
Sophia Tarallo
Director, Photography:
Nico Hardy
Producer:
Sebas Hall
Producer:
Carol Dantas
Editor:
Tiago Gil
Account Production Company:
Lili Pulz
Audio Facility:
Punch Audio
Soundtrack Composer:
Mariano Alvarez
Soundtrack Production:
Mariano Alvarez
Account Audio Production House:
Lili D. Aragoni
Announcer:
Tata Guarnieri
Post House:
Clan VFX
Colorist:
Fernando Lui

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