Chocolate Gives People Insane Ideas in a Funny Spot From Brazil
Rodrigo Saavedra Directs Campaign for Lacta 5Star
By
Alexandra Jardine
Published On
Sep 29, 2015
Editor's Pick
In this campaign from Brazil for chocolate brand Lacta 5star, the candy bar gives people such a boost that they get truly crazy ideas.
Directed by Landia's Rodrigo Saavedra (Scrabble: a Love Story) for W&K Sao Paolo, the spot features funny and well-crafted vignettes of the ambitious, insane plans people carry out when they take a bite of the bar. These include taking on the Mafia, getting playful with a bear at the zoo, jumping out of a plane without a parachute and building a jetpack. Clearly, they're not going to work, but their downfall is delivered brilliantly. The tagline is "There's a kick in every bite."
Credits
- Date
- Sep 29, 2015
- Brand :
- 5 Star
- Client :
- 5 Star
- Agency :
- Wieden & Kennedy - Sao Paulo
- Director :
- Rodrigo Saavedra
- Production Company :
- Landia
- Executive Creative Director :
- Icaro Doria
- Executive Creative Director :
- Renato Simes
- Creative Director :
- Otavio Schiavon
- Creative Director :
- Marco Martins
- Copywriter :
- Caio Mattoso
- Copywriter :
- Otavio Schiavon
- Art Director :
- Rodrigo Mendes
- Art Director :
- Marco Martins
- Social Media Copywriter :
- Caio Muratore
- Social Media Copywriter :
- Barbara Schneider
- Art Director :
- Andrea Souza
- Agency Producer :
- Guilherme Passos
- Agency Producer :
- Maurcio Granado
- Account :
- Kayode Campos
- Account :
- Juliana Almeida
- Account :
- Daniela Janecek
- Planning :
- Rodrigo Maroni
- Planning :
- Vitor Amos
- Planning :
- Diego Santos
- Social Strategy :
- Carolina Siper
- Social Strategy :
- Gabriela Ariera
- Social Strategy :
- Julia Garcia
- Social Strategy :
- Paulo Vilarinho
- Social Strategy :
- Eliel Guilhen
- Social Strategy :
- Mariana Marcao
- Media :
- Renata Valio
- Media :
- Stephanie Campbell
- Media :
- Caroline Ventura
- Media :
- Andreza Souza
- Client Approval :
- Phillip Chapman
- Client Approval :
- Emanuel Gavert
- Client Approval :
- Anil Vishwanathan
- Client Approval :
- Fernando Sardas
- Client Approval :
- Sophia Tarallo
- Director, Photography :
- Nico Hardy
- Producer :
- Sebas Hall
- Producer :
- Carol Dantas
- Editor :
- Tiago Gil
- Account Production Company :
- Lili Pulz
- Audio Facility :
- Punch Audio
- Soundtrack Composer :
- Mariano Alvarez
- Soundtrack Production :
- Mariano Alvarez
- Account Audio Production House :
- Lili D. Aragoni
- Announcer :
- Tata Guarnieri
- Post House :
- Clan VFX
- Colorist :
- Fernando Lui
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