Puma : Kick Ups Maradona's 50th Birthday

Keepie uppie your way to watching a game with the legend.

Published On
Nov 07, 2010

Editor's Pick

To celebrate soccer legend Maradona's 50th birthday, Droga5 and Puma have launched this online Kick-Ups competition. Players log onto the game on Facebook and have 30 minutes to pass a video of Maradona juggling a soccer ball to a buddy. The goal is to continue passing and keep him from dropping it. The longer you do, the more footage you'll see of the soccer star juggling over the years, including newly shot film of the icon keeping it up at the age of 50.

The player who keeps the ball up the longest will earn the Grand Prize, viewing a soccer match with King Diego himself—at a venue of his choosing—whether it's on his living room couch, in a pub or at the stadium. Prizes will also go to Kick-Ups with most countries passed to, most players passed to and most passes completed.


Nov 08, 2010
Brand :
Client :
Chairperson :
David Droga
Executive Creative Director :
Nik Studzinski
Executive Creative Director :
Ted Royer
Art Director :
Petter Hernmarck
Art Director :
Amanda Clelland
Copywriter :
Erik Hogfeldt
Copywriter :
Tim Gordon
Head of Integrated Production :
Sally-Ann Dale
Agency Digital Producer :
Michael Prieto
Agency Digital Producer :
Andrew Allen
Agency Producer :
Sam Kilbreth
Agency Producer :
Christian Busch
Production Assistant :
TJ Ryan
Digital Production Company :
Tool of North America
Interactive Director :
Grant Skinner
Executive Producer of Digital :
Dustin Callif
Associate Design Director :
Jeff Levine
Front-End Development :
Sebastian Derossi
Back-End Development :
Jason Nickel
Back-End Development :
Brian Hendel
Digital Producer :
Tim Immordino
Associate Producer :
Jesse Pugh
Production Company :
Director/Director, Photography :
Charlie Crane
Executive Producer :
Tim Katz
Producer :
Oliver Chapman
Editorial :
Editor :
Matt Badger
Editor :
Sam Kilbreth
Producer :
Paula Vaccaro
Agency :
Droga5-New York
Front-End Development :

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