Starbucks Wants You to Get a Kick Out of Face-to-Face Meetings
A New BBDO Campaign for the Coffee Chain Is Nostalgic for Life Before Screen-Addiction
Editor's Pick
Starbucks is known for serving piping hot wi-fi to people who want to stare at their phones and laptop screens while sipping coffee. But in its new campaign, the chain is encouraging people to embrace the pre-internet roots of coffeehouse culture.
In three 30-second spots titled "Kick" (above), "Apology" and "Date," we overhear disembodied conversations in progress (at a Starbucks, judging from the background noise) while seeing how they might have played out as text messages. In every case, there are nuances that are easy to discern from the tone and cadence of speech, but are utterly lost in text form. ("Kick" in particular then makes it clear how important human touch is.) The tagline: "Sometimes the best way to connect is to get together."
The campaign, by BBDO, is rolling out on U.S. national television.
Credits
- Date
- Sep 18, 2014
- Worldwide Chief Creative Officer :
- David Lubars
- Chief Creative Officer :
- Greg Hahn
- Executive Creative Director :
- Dennis Lim
- Executive Creative Director :
- Juliana Cobb
- Senior Copywriter :
- Dana Stalker
- Associate Creative Director :
- Rachel Frederick
- Director, Integrated Production :
- David Rolfe
- Senior Producer :
- Becky Burkhard
- Director, Music Production :
- Rani Vaz
- Music Producer :
- John Melillo
- Director :
- Peter Jensen
- Audio Post House :
- Sound Lounge
- Sound Engineer :
- Tom Jucarone
- Sound Engineer :
- Glen Landrum
- Sound Engineer :
- Pat Christensen
- Executive Producer :
- Vicky Ferraro
- Edit House :
- Go Robot!
- Editor :
- Adam Liebowitz
- Editor :
- Joe Kriksciun
- Animator :
- Christian Matts
- Agency :
- BBDO-New York
- Senior Copywriter :
- Dana Stalker
- Associate Creative Director :
- Rachel Frederick
- Director, Integrated Production :
- David Rolfe
- Executive Creative Director :
- Tom Markham
- Creative Director/ Copywriter :
- Paul Bartow
- Group Planning Director :
- Rich Santiago
- Engagement Planner :
- Kevin Wang
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