P&G : Kids

P&G: Maker of diapers and tears.

Published On
Jul 10, 2012

Editor's Pick

After Wieden + Kennedy Portland hit a home run with the excellent "Best Job," film, for P&G's "Thank You Mom" campaign, the agency and the company are back with another spot. In "Kids," directed by Epoch's Daniel Kleinman, a host of adorable little ones arrive in London, ready to compete in the games. The spot is wonderfully directed by Kleinman: the adult expressions on the kids' faces are spot-on, and some of the shots, especially toward the end, are gorgeous. The tagline itself is worth the watch. We won't ruin it for you, but keep the tissues handy.

Credits

Date
Jul 11, 2012
Brand :
P&G
Client :
P&G
Agency :
Wieden & Kennedy-Portland
Creative Director :
Danielle Flagg
Creative Director :
Karl Lieberman
Copywriter :
Laddie Peterson
Art Director :
James Moslander
Producer :
Shelley Eisner
Producer :
Matt Hunnicutt
Producer :
Erika Madison
Producer Assistant :
Kirsten Acheson
Business Affairs :
Cindy Lewellen
Executive Creative Director/Production :
Mark Fitzloff
Executive Creative Director/Production :
Susan Hoffman
Production Company :
Epoch Films
Director :
Daniel Kleinman
Executive Producer :
Lisa Marguilis
Producer :
Johnnie Frankel
Production Manager :
Adriana Cebada Mora
Editorial Company :
Joint Editorial
Editor :
Peter Wiedensmith
Assistant Editor :
Eric Hill
Post Producer :
Shelli Jury
Post Executive Producer :
Patty Brebner
Telecine Company :
The Mill - LA
Colorist :
Adam Scott
Telecine Producer :
LaRue Anderson
Visual Effects Company :
The Mill - LA
Executive Producer :
Sue Troyan
Producer :
Enca Kaul
Shoot Supervision :
Chris Knight
2D Lead Artist :
Chris Knight
2D Artist :
Andy Bate
2D Artist :
Sarah Elm
2D Artist :
Trent Shumway
2D Artist :
Tim Bird
3D Lead Artist :
Nick Lines
3D Artist :
Adam Carroll
3D Artist :
Matt Longwell
3D Artist :
Mike Panov
3D Artist :
Greg Gangemi
3D Artist :
James Brady
Matte Painting :
Gawain Liddiard
Matte Painting :
Andy Wheater
Production Coordinator :
Kiana Bicoy
Composer :
John Connolly
Composer :
Future Perfect
Sound Design Company :
Joint Editorial
Sound Designer :
Peter Wiedensmith
Sound Designer :
Eric Hill
Mix Company :
Eleven Sound
Mixer :
Loren Silber
Producer :
Jessica Locke

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Project Type