Barnardo's : Kill for a Pencil

Adland gets its own videogame.

Published On
Apr 24, 2012

Editor's Pick

Creatives, get ready to play! Kill for a Pencil is an 8-bit arcade-style interactive game created by the One Club and Mullen ahead of next month's One Show. In the game, built on HTML 5 Canvas for tablet, mobile and desktop, you're Jon Scraper, an adman desperate to get a pencil as you navigate the streets of 'Madville,' on your way to the show. On the way, you have to fight off famous ad icons like the Marlboro man and Green Giant.

If your name tops the leaderboard on May 9 at 10am. you'll win two tickets to the One Show Interactive. Meanwhile you can win other prizes: symbolic bronze, silver and gold pencils and, for those who navigate the course without incurring harm on any of their opponents, what else but a green pencil?


Apr 25, 2012
Brand :
Client :
Agency :
Chief Creative Officer :
Mark Wenneker
Creative Director :
Mauro Cavalletti
Creative Technology Director :
Christian Madden
Associate Creative Director :
Jon Reil
Associate Creative Director :
Nicole Berard
Creative Technologist :
Schuyler Hunt
Creative Technologist :
Lawrence Jones
Creative Technologist :
Marc Lynch
Creative Technologist :
Joe Palasek
Art Director :
Jay Spahr
Designer :
Mike Molinaro
Designer :
Han ah Jung
Senior User Experience Designer :
Jason Grigley
Associate Experience Designer :
Hoon Oh
Production Designer :
Gabe Weinberg
Web Developer :
Taylor Kearns
Animator :
Joey Tomaino
Senior Editor :
Jessica Phearsome
Group Head Producer :
Tiffany Stevens
Associate Producer :
Maura Larose
Production Designer :
Kristina Loycano
Senior Computer Artist :
Julie Sforza
Director, Print Production :
AJ Hodgson

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