National Geographic : King Tut - Conspiracy Theorist/Cryptozoologist

Choose carefully.

Published On
Sep 06, 2011

Editor's Pick

Carmichael Lynch found some real life "collectors" to star in these spots and print ads promoting National Geographic's exhibit Tutankhamun: The Golden King and the Great Pharoahs. The campaign asks some colorful characters, "What would you bring to the afterlife?" and hilariously documents them in the throes of, at times, difficult decision making. The spots were shot by JJ Adler of Tool and Shawn Michienzi, of SaFProductions, who also photographed the gorgeous accompanying print ads.

Credits

Date
Sep 06, 2011
Brand:
National Geographic
Client:
National Geographic
Agency:
Carmichael Lynch-Minneapolis
Executive Creative Director:
Dave Damman
Creative Director/ Copywriter:
Ellie Anderson
Associate Creative Director, Art Director:
Brad Harrison
Director, Integrated Production:
Joe Grundhoefer
Production Company:
Tool of North America
Director:
JJ Adler
Executive Producer:
Brian Latt
Executive Producer:
Dustin Callif
Executive Producer:
Oliver Fuselier
Director:
Shawn Michienzi
Production Company:
SaF Productions
Executive Producer:
David Safian
Post Production Company:
Volt Studios
Creative Editor:
Erik Carlson
Color and Visual Effects:
Randy Gackstetter
Online Editor:
Chris Chiabotti

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Project Type