Samsung : King of TV City
Roman Gavras and Adam Berg direct set of beautifully produced spots
Editor's Pick
Samsung takes a break from the phones for a while to focus on its Smart televisions, with a new global campaign by Chi & Partners that is pretty breathtaking. In the first one, directed by Roman Gavras, TV content gloriously stampedes along on a beach -- from Roman soldiers to cheerleaders with pom-poms, the procession travels along to the protagonist, who controls it with a simple gesture -- the swiping motion unique to Samsung's phones as well as its televisions.
A second commercial, directed by Adam Berg at Stink, features a deserted city replete with movie references, from the Lion King to War of the Worlds, with the hero controlling each and every one. You can't help but compare the second spot to Blackberry's lacklustre showing at the Super Bowl this year, which had a man strolling through a city doing some pretty awesome things. Except, as it turned out, those were all things that phone couldn't do.
Credits
- Date
- Mar 28, 2013
- Brand :
- Samsung
- Client :
- Samsung
- Agency :
- CHI & Partners
- Creative Director :
- Jonathan Burley
- Director, Photography :
- Benoit Debie
- Art Director :
- Alexei Berwitz
- Copywriter :
- Rob Webster
- Agency Producer :
- Alex Nicholson
- Director :
- Adam Berg
- Production Company :
- Stink
- Executive Producer :
- Blake Powell
- Director, Photography :
- Mattias Montero
- Visual Effects :
- MPC-LA
- Visual Effects Producer :
- Chris Allen
- Visual Effects Supervisor :
- Franck Lambertz
- Grade :
- Mark Gethin
- Audio Post :
- Jungle Studios
- Editor :
- Paul Hardcastle
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