Following its global "Equal Love" film from a few weeks ago, Absolut has created a U.K. poster campaign to highlight the fact that it is still illegal to engage in same-sex activity in 72 countries worldwide.
The campaign, by BBH London, launches on the 50th anniversary of the amendment of the U.K's Sexual Offences Act, which saw homosexuality decriminalized in England and Wales. The poster series features individuals from some of the 72 countries sharing a same-sex kiss, with their mouths outlined by the shape of a rainbow-hued bottle of Absolut. Photographer Sam Bradley shot the images.
The images will be rolled out as part of a nationwide poster and digital OOH campaign. They'll be displayed along the route at Brighton & Hove Pride, and will appear as print ads across national news and consumer lifestyle magazines.