Comfortable Work Gear Makes Up for an Awkward Work Moments in This Timberland Campaign
Comedic Ads Were Created by The Martin Agency
By
Alexandra Jardine
Published On
Sep 19, 2017
Editor's Pick
A humorous new campaign for Timberland Pro workwear is based around the idea that work can be "uncomfortable," so you might as well wear comfortable gear.
The two situations in the spots aren't so much about work being physically uncomfortable, but about awkward moments. In one, seen here, a contractor guiltily covers up his tattoo as his client argues with their teenage daughter about whether she's allowed to get one. Another spot sees a warehouse worker wincing as his colleague makes weird grunting noises while lifting boxes that are clearly far too heavy.
The campaign is by The Martin Agency and the spots were directed by Michael Downing at Biscuit.
Credits
- Date
- Sep 19, 2017
- Brand:
- Timberland PRO
- Client:
- Timberland PRO
- Agency:
- The Martin Agency
- Director, Marketing:
- Cassie Heppner
- Senior Marketing Manager:
- Rebecca Conway
- Associate Marketing Manager:
- Ryan Murphy
- Chief Creative Officer:
- Joe Alexander
- Creative Director:
- Trent Patterson
- Associate Creative Director:
- Alexander Zamiar
- Associate Creative Director:
- Jonathan Richman
- Executive Content Producer:
- Pamela Mahan
- Associate Producer:
- Coleman Sweeney
- Senior Production Business Manager:
- Kelly Clow
- Business Affairs Coordinator:
- Juanita McInteer
- Business Manager:
- Kim Leonard
- Account Director:
- Michael Henry
- Senior Planner:
- Adalie Reuter
- Project Manager:
- Karen McEwen Gates
- Production Company:
- Biscuit
- Director:
- Michael Downing
- Managing Director:
- Shawn Lacy
- Executive Producer:
- Holly Vega
- Head of Production:
- Mercedes Allen
- Head of Production:
- Rachel Glaub
- Production Service Company:
- Partners Film Company
- Executive Producer:
- Gigi Realini
- Head of Production:
- Sandy Kelly
- Producer:
- Shannon Barnes
- Director, Photography:
- Andre Pienaar
- Editorial:
- Beast
- Editor:
- John Dingfield
- Assistant Editor:
- Mark Sheridan
- Post Production Coordinator:
- Claire Smalley
- Color:
- Company 3
- Colorist:
- Tyler Roth
- Visual Effects and Animation:
- Method Studios
- Flame Artist:
- Ryan Wood
- Flame Assistant:
- Jason Kerman
- Design:
- Brett Glover
- Music:
- Overcoast
- Audio Post Company:
- Rainmaker Studios
- Sound Designer and Mix Engineer:
- Jeff McManus
- Executive Producer, Owner:
- Kristin OConnor
- General Manager/Scheduler:
- Clinton Spell II
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