Auckland or San Francisco? Test Your Kiwi IQ on Facebook
Air New Zealand and DraftFCB Test Facebook Users
Aug 09, 2013
Air New Zealand teams up with DraftFCB to promote its daily flights to Auckland out of San Francisco International Airport (SFO) with a two-fold Facebook effort. The airline challenges potential travelers to test their Kiwi IQs with "City-Picker," a Facebook quiz application that presents photos and asks them to identify whether each image is of Auckland or San Francisco-- apparently the cities look a lot alike. Users are also given the option to enter a sweepstakes for a chance to win tickets to New Zealand.