What would America do for a Klondike Bar?

Published On
Aug 16, 2019

Description

What Would America Do for a Klondike Bar? A new campaign where Anna Faris goes undercover to see just how far people will go for a Klondike Bar. Working with director Jeff Tremaine, co-creator of “Jackass”, we devised four elaborate hidden-camera setups to put the iconic question (and a lot of unsuspecting people) to the test.

In addition to hilariously shocking exposes revealing how far real people will go, Anna will also appear in videos on Klondike’s social channels, challenging people to do wacky stuff for a chance to win America’s favorite ice cream bar.

 

Credits

Date
Aug 16, 2019
Agency :
The VIA Agency
CEO :
Leeann Leahy
CCO :
Greg Smith
CSO :
David Burfeind
Client Strategy Director :
Dan Bailin
Creative Lead :
Amos Goss
Senior Producer :
Barry Wolford
Copywriter :
Steve Holt
Art Director :
Matt Schumann
Client :
Klondike

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Project Type