The Sweet Sounds of Layaway: Kmart Creates the Weirdest Remix Ever

Bizarre Holiday Video Schools You on the Rules of Layaway - in English and Spanish

Published On
Nov 07, 2013

Editor's Pick

Kmart has stepped up the game in funny lately, with viral sensations like "Ship My Pants," and what may have been the earliest holiday commercial of the year, featuring a creept giant gingerbread man. Now, it adds to its repertoire this totally bizarre YouTube video, featuring what very well may be the strangest mix CD ever, promoting its layaway program for the holidays.

The quirky video stars everyday folks chilling at home in mundane situations as they enjoy a new mix one of them put together. They lounge on the couch awkwardly and dance stiffly to what one woman describe as "catchy." Only, it isn't music they hear. It's "the sweet sounds of layaway" -- a woman reciting an instructional guide to Kmart's layaway plan -- in both English and Spanish.

According to a Kmart representative, the film is one of several new spots that are part of Kmart's strategy to remind consumers of the retailer's layway options. The film was created out of DraftFCB Chicago and directed by Ron Lazzeretti.

Credits

Date
Nov 07, 2013
Brand:
Kmart
Client:
Kmart
Agency:
DraftFCB-Chicago
Director, Marketing Strategy:
Brandi Ply
Director, Advertising:
Beverly Mason
Chief Creative Officer:
Todd Tilford
Executive Vice President, Executive Creative Director:
Jon Flannery
Senior Vice President, Creative Director:
Howie Ronay
Vice President/Creative Director:
Sean Burns
Creative Director/ Copywriter:
Tim Mason
Creative Director/ Copywriter:
Sue Salvi
Copywriter:
Megan Kellie
Executive Producer:
Chris Bing
Agency Producer:
Katie Roach
Director:
Ron Lazzeretti
Editorial:
Robert Stockwell
Vice President/Creative:
Mark Andeer

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Project Type