If you're a new hostel in Cuzco, Peru, a region full of other affordable lodging options, how do you make yourself stand out? Drugs would help.
Well, not exactly drugs, but coca leaf, the well-known natural remedy for fighting ailments associated with high altitudes, which is what those traveling through the region and its historic Incan site, Machu Picchu, will have to contend with. Agency Lanfranco & Cordova, run by Gian Carlo Lanfranco and Rolando Cordova, who recently joined Havas, N.Y., conceived this useful business card made out of the substance -- a way to highlight the excellent services afforded by new backpackers hostel Kokopelli.
The leaves contain the well-known alkaloid known as cocaine -- not enough to produce the euphoric high most associated with the drug, but just the right quantity to combat the ills of traveling at high altitudes.